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Key Trends Impacting Subadvisory Market Growth

Product rationalization, fee compression, and platform consolidation continue to influence the overall asset management landscape and make it increasingly important for sponsors to find and access best-of-breed managers if they want to maintain a profitable subadvised product lineup.


Top Challenges for Subadvisory Sponsors: Distribution & Profitability

The most significant challenge for sponsors is maintaining sufficient distribution capabilities. Profitability is also a top-three challenge for 61.5% of managers, which stems from fee compression. 


Reorienting Subadvisory Sales Teams Toward Sponsor Segments 

While 65% of subadvisors currently do not segment their sales efforts across sponsor type (e.g., non-insurance vs. insurance), in an ideal world they indicate they would like to segment to more efficiently allocate sales resources.


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Cerulli Associates is a global research and consulting firm that provides financial institutions with guidance in strategic positioning and new business development. We provide business strategic consulting and custom research projects that enable our clients with crystalized options for enhanced decision making.